In the wake of tragic events of New York City’s World Trade Center terrorist attacks, city officials were faced with the daunting task of not only responding to the most horrific event in US history, but also to simultaneously manage these response efforts and guide New York to a quick recovery. Information Methods Incorporated (IMI) was chosen by New York City to facilitate these efforts, under the Mayor’s Office of Emergency Management’s (OEM) leadership, across numerous agencies, vendors, and contractors. As CEO and chairman of IMI, I immediately reached out to a network of vendors to develop and implement an action plan within the next 36 hours. Each participating vendor and contractor would have a specific role or service that would be necessary for a successful delivery and recovery. Our company would provide the leadership and direction required to meet the city’s demanding timetable.