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Volume 27, Issue 3

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When Disaster Strikes

Written by  Greg Brashier March 3, 2014

A few minutes loss of transaction data can amount to millions of dollars in lost revenue. This, of course, says nothing about the lost revenue due to a halt in transactions until system operation is restored. But, what about the loss in business continuity when the phone system also goes down? Customers call and get no answer. That, too, can precipitate a substantial loss of revenue. “Even if someone has to take messages, this small step in reassuring customers and partners that business is continuing is key in curtailing losses,” said David M. Goldes, president of Basex, a recognized expert in collaborative business services. Most medium- to large-sized companies have private-branch-exchange (PBX) systems. These

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