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Summer Journal

Volume 27, Issue 3

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Make Traditional Media Part of Your BC/DR Plan

Written by  ED TOBIAS April 8, 2010

There’s been a good deal of buzz about the value of incorporating social media, e.g. Twitter, Facebook, and the like, into BC/DR plans. Though you should be including social media in your planning, for both disseminating and gathering information, you must not ignore traditional media in your planning. This is particularly true of the broadcast media. Picture yourself on the morning after a big snowstorm. Are you checking Facebook to see if the kids’ schools are open or if the roads are passable? Do you expect to get your local forecast from a Tweet? No, the chances are you’ve already received all of this information from your clock radio. Then, once you’ve managed to pry open your eyes, you’re probably heading to your television for a look at what you just heard. What if that storm has knocked out your power? A little 9-volt battery will keep a radio going a lot longer than a

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