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Winter Journal

Volume 27, Issue 1

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Crisis Communications and the CEO's Role

Written by  ERIC HODGES June 23, 2008

New York Mayor Rudy Giuliani, Oklahoma Governor Frank Keating, Johnson & Johnson Chairman James Burke and President Ronald Reagan are lauded as examples of leaders who inspired, comforted and led with confidence and distinction during crises. During the terrorist attacks of Sept. 11, 2001, the bombing of the Murrah Federal Building, the Tylenol poisoning and the NASA shuttle explosion, one person stood out as the spokesperson for the crisis. In each case, that spokesperson was not a public information officer or other media representative, but rather a chief executive.

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