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The effect of IT risks on corporate and brand reputation is real. And, because reputational damages are measured in millions of dollars, unplanned downtime can carry far more than a "per hour" cost.
Based on data from a new global study from IBM conducted in cooperation with the Economist Intelligence Unit (EIU), this webcast will help you make the connection between reputational ROI and your IT investment in security and business continuity. Hear Jason Sumner of the EIU provide unique perspectives on reputational risk and IT and IBM Business Continuity and Resiliency executive, Ron Martel, who will discuss steps you can take to effectively prevent and mitigate these risks.
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