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Summer Journal

Volume 27, Issue 3

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The Risks of Social Media: How Third Party Marketers Can Pose a Liability

As social media becomes more important to brands, companies have learned to embrace the marketing tool as a necessity. But many organizations don’t have the time it takes to build an audience of followers on Facebook and Twitter. This is where third party marketing agencies come in. But, as evidenced in recent legal headlines, the liability is enormous.

http://www.riskmanagementmonitor.com/the-risks-of-social-media-how-third-party-marketers-can-pose-a-liability/