A survey of 100 businesses in the United Kingdom showed that about two-thirds of those surveyed said that they did not include the use of social media in their business disaster recovery plans. According to an article in PR Week UK, the survey covered communications, marketing, and social media professionals. The results were particularly interesting considering that the respondents used social media in their public relations capacity, yet the majority either didn't know how best to use social media in times of crisis, or did not have a formal plan in place for using it.
Disaster Recovery Planning and the Role of Social MediaWritten by Mike McClain, Senior Web Designer & Site Manager
Latest from Mike McClain, Senior Web Designer & Site Manager
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