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Aug 11
2010
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As anyone who monitors news sources knows, British Petroleum (BP) has taken a beating in the media since the April 20th explosion that led to eleven deaths and hundreds of millions of gallons of oil spilling into the Gulf of Mexico. While the latest effort to cap the well appears effective, the perception associated with BP's reactive "by the seat of our pants" response effort failed to restore feelings of goodwill and faith, which will most likely lead to a continuation of boycotts, lawsuits and market-share loss.









