Disaster Recovery Journal

The current weather that has gripped Washington and most of the North East is a perfect example of what we try to impart to our clients.  It doesn’t take a major event such as hurricane, flood, earthquake, etc. to cause a significant impact to your bottom line.  Let’s take a quick look.

We are constantly asked about the Return on Investment (ROI) of Business Continuity (BC) and Disaster Recovery (DR).  Unfortunately, it is very much like insurance (car, life, house, etc.) it doesn’t do you any good until you need it!  For the most part BC/DR are money losers, in other words you aren’t making money from doing Recovery Planning.  But, those days when you need some guidance or what to do in the event of “Snowmageddon” (for example), it will save you tons of money.

During our Disaster Recovery classes, we always tell the clients that the media, with the unlimited airtime to fill, will create the news if you don’t give it to them.  So, for all our clients, we work with them to build a set of press releases and strongly encourage their management to go to media training to learn the basics of dealing with the media.  If you are in a highly visible position, even having a media firm do your press releases and media relations is absolutely critical.

If you don’t believe me, look at one very costly example going on right now…  Can you guess it?  In two words “Tiger Woods transgressions”.  Ok… you got me… that’s three words, but anytime anyone says “Tiger” I always think of Woods first and the animal second.