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Oct 04
2012

5 Crisis Management Truths from the Tylenol Murders

Posted by Wayne Blankenbeckler in Untagged 

Wayne Blankenbeckler

The 1980’s Tylenol poisoning murders spurred panic, wide-spread fear, and perhaps the best-ever corporate response to a major public relations crisis. James E. Burke, then CEO of Tylenol-maker Johnson & Johnson, died on September 28 at the age of 87. He will be best known for his strong, decisive leadership and what has widely been recognized as a model of exceptional corporate crisis management. Fortune magazine named him one of history’s 10 greatest CEOs.