Essential Tips and Tricks on Selling BCM to the C-Suite (April 18)
- Published on April 12, 2012
- Written by Bob Arnold
Send Word Now proudly invites you to attend a webinar entitled:
April 18, 2012 at 3:00 PM GMT (10:00 AM EST)
Send Word Now is pleased to invite you to attend and participate in our webinar focused on "Essential Tips and Tricks on Selling BCM to the C-Suite."
For years, industry professionals have been searching for ways to win hearts and minds at the C-level to help support BCM programs. Using the findings of BCI’s own research and conclusions drawn from other international studies, Lyndon Bird, Technical Director of the BCI, will discuss how BCM can be pushed up the corporate agenda so that it becomes a core component of strategic planning, risk oversight, and corporate governance.
Join Send Word Now and our featured speaker, Lyndon Bird, Technical Director of the BCI, to learn about:
- Why the C-Suite doesn’t prioritize BCM
- Successful strategies on how to put BCM on the C-Suite's radar
- The new role for BCM in a globalised world
- Managing Supply Chain Risk - ERM and BCM working together
- How you can transform the idea of BCM as a internal response strategy to a business resilience and sustainability model
About Lyndon Bird
Lyndon Bird is a Director of The Business Continuity Institute. He has a first class honours degree in Chemistry and a Master of Science in Management from the University of Manchester.
Lyndon helped found and establish Continuity Planning Associates BV in The Netherlands in 1986. The company was the Europe’s first specialist BCM consultancy and software company.
He returned to the UK from The Netherlands in 1998 and launched Continuity Planning Associates Ltd. During the period 1998 – 2003 he was also a Director of Business Continuity consultancies in The Netherlands, the USA and South Africa.
Lyndon has worked exclusively in the Business Continuity world for over 25 years as a consultant, presenter, author and business manager. He has spoken at and chaired conferences throughout the world and has contributed features, articles and interviews to most leading business and specialist publications. He has been interviewed by a wide range of broadcasters, including the BBC, Channel 4 and CNBC on various continuity related topics.
He was one of a small group of senior BCM professionals who worked with Survive (a UK based DR and BCM user community group) to articulate the need for a professional body to represent experienced BCM practitioners. He helped found the BCI in 1994, and was awarded the Institute’s highest grade of FBCI.
He served as a voluntary member of the elected BCI Board for six years including three years as Chairman. He also has chaired the Audit, Education and Executive Committees at various times.
He undertook the executive role of International Technical Director for the Institute from 2006 and following re-organisation of the BCI governance structure returned to the main board in 2010.
He was voted BCM Consultant of the year in 2002 and given the prestigious Lifetime Award in 2004 by Continuity, Insurance & Risk Magazine.