|*Gazopt From the Hungarian "Gáz": awkward, miserable, problematic and the English Co-Opt: to commandeer, appropriate or take over. Gazopting: It is the act of having your reputation, your brand, your message, your identity, or a confidential communication co-opted by an unauthorized person, or by one who is violating a confidence or trust. |
Social media magnifies business impacts in disasters and crises. It is no longer enough view social media as solely another marketing medium. The failure to monitor social media risk may mean the end of your business, reputation, or brand. Social media risk is an opportunity for business continuity managers to reinforce strategic positioning within their company.
Social media risk is an identified vulnerability and needs to be included in every BIA and Business Continuity Plan. The National labor Relations Board (NRLB), regulators, and others have created significant new social media risk requirements. One Federal regulator, The Financial Industry Regulatory Authority (FINRA), has issued a regulatory notice for Social Media Risk Plans including mandatory monitoring, 3-year record retention, personal liability, training, and predetermined red flag triggers. Look for these regulatory approaches to expand quickly.
The effort to manage a solid Social Media Risk Program can be time-consuming and challenging. As a result, a broad range of measurement and analytic tools have evolved to meet the needs of Social Media Risk Management. This webinar will provide an overview of current market trends, legal precedents, regulations, risks, liabilities, best practices, and case studies examples. This webinar covers:
· How do you know when your company and brand have been gazopted?
· What are the risks?
· Why monitor social media risk?
· What is social media risk monitoring?
· How do you monitor the social media risk?
· Why is it more than just Google®?
· How do you mitigate social media
|Title:||Gazopted - Social Media Risk & Crisis Management|
|Date:||Recorded March 20, 2012|
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