Fall World 2013

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Spring Journal

Volume 26, Issue 2

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In the eye of the storm

Recorded:  March 27, 2013 2:00 PM - 3:00 PM CDT

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Amid all the human devastation caused when Hurricane Sandy hit the North-east United States there was a stark realization that many of the plans put in place by “Business Continuity” specialists had been unable to withstand the force of the disaster. As a result, in this vitally important economic region it was anything but business as usual in the aftermath of the storm.

As a company supporting more than 50,000 businesses across the NE of America Regus gained a unique insight into the effects of Hurricane Sandy on the local business community especially with regards to business continuity. As such Regus is going to be presenting an interesting ‘lessons learned’ session answering to what were the reasons for the failure of traditional BC strategies. Having 150 of their own locations affected Regus adopted a “dynamic recovery” strategy itself. Whilst affected in many areas the majority of the Regus business center network was able to keep on working – enabling its customers to carry on running their businesses and even accommodating new customers on a temporary basis. The presentation will be packed with real examples of the experiences described.

Bob Gaudreau is a sales and marketing expert with true global expertise. As Executive VP at the Regus, he’s been instrumental in the company’s global expansion.