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Winter Journal

Volume 27, Issue 1

Full Contents Now Available!

May 1, 2013: Social Media in a Crisis: Friend or Foe?

Social Media in a Crisis: Friend or Foe?
Join us for a Webinar on May 1
Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/355265282
Social media has already proven to present a formidable challenge to business continuity professionals. If ignored, the risks to the security and reputation of your company can be enormous. Is there a way to integrate social media into communication strategies in a way that will turn this risky new technology into a benefit for your organization? Attend this webinar to find out how.

Recent events show that social media has the potential to magnify business impacts in disasters and crises; business continuity strategists can no longer afford to view social media as just another marketing medium. The failure to develop a comprehensive social media plan before your business suffers an unexpected event could mean the end of your reputation, your brand, and even your business. To protect your organization, you must understand how the public perspective of a crisis could affect your business and develop plans and messages to manage the social conversation before it begins.

MIR3 will join with industry experts in crisis communications and social media integration, Firestorm Solutions, to offer their insight into the intelligent use of social media in times of crisis.
Title: Social Media in a Crisis: Friend or Foe?
Date: Wednesday, May 1, 2013
Time: 2:00 PM - 3:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
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