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Spring Journal

Volume 26, Issue 2

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Relevant Communications: What Mass Notification is Missing

Wednesday, August 1, 2012 2:00 PM - 3:00 PM EDT

ears ago you saw a need in your company for a tool that would allow you to communicate to people when emergencies happened. You innovated how your company operated in times of crisis. Instead of relying on call trees, you implemented a mass notification tool so you could blast messages out to the people who needed to know. But just as you innovated then – growing from call trees to mass notification – it's time for change again. There is new technology available to make the notifications you send out relevant to the people that receive them. Instead of sending a generic message to everyone and hoping that it’s relevant to them, there is a new way to communicate. This need to provide the right information to the right people means that the communication vendor you select for emergency communications needs to do more than just “spray and pray”.

Join us for this hour long webinar where we'll discuss how the emergency mass notification services market has evolved.