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Volume 30, Issue 1

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Jon Seals

Jon Seals

Veritas research reveals that 82 percent of IT decision makers admit to being digital hoarders which pose serious financial, security and data management risks to organizations

MOUNTAIN VIEW, Calif. – Veritas Technologies, the leader in information management, today released the Data Hoarders research study showing that 82 percent of IT decision makers admit they are hoarders of data and digital files. Following its Data Genomics project that analyzed tens of billions of files and their attributes from many of its customers’ unstructured data environments, Veritas conducted a study to analyze the data storage habits of IT decision makers and global office professionals.

“To make matters worse, employees are downloading everything from personal music and photos, to shopping lists on the same servers, which could lead to serious brand integrity issues, hefty fines and regulatory inquiries if not properly managed by the IT department.”

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The research, commissioned by Veritas, was conducted among 10,022 global office professionals and IT decision makers to look into how individuals manage data. Significant concerns regarding data hoarding were highlighted, with 73 percent of all respondents indicating that they store data that could be potentially harmful to their organizations. These include: unencrypted personal records, job applications to other companies, unencrypted company secrets and embarrassing employee correspondence.

Major issues highlighted in the research include:

The Digital Hoarding Struggle is Real

The findings highlighted that IT decision makers are hoarding their digital files and saving 54 percent of all the data they create. In addition, 41 percent of all digital files created go unmodified for three or more years. While this indicates that data hoarding behavior is common across organizations, many office professionals, 48 percent, admit that they wouldn’t trust a data hoarder to turn in a project on time. Respondents are also willing to do the unexpected in order to keep the files they’ve hoarded, giving up their clothes and weekends rather than deleting their files. Almost half, 45 percent, would rather work weekends for three months than get rid of all of their digital files. Meanwhile, 46 percent would rather throw out all of their clothes than all of their digital files.

Employees Overwhelmed by the Deluge of Data

A significant majority of IT decision makers were overwhelmed by the extent and amount of data that they are hoarding. About three quarters of IT decision makers frequently take time away from their daily responsibilities to deal with data hoarding. In addition, 69 percent of office pros admit to abandoning efforts to organize and delete their old digital files because it’s too overwhelming.

Employees struggle to determine if data has long-term importance or value. As a result, 47 percent of ITDMs have heard employees say they are afraid they’ll eventually need to refer to the data again.

IT Decision Makers Admit to Storing Items that could be Harmful to the Company

The amount of data their company stores would increase the time it takes to respond to a data breach, according to 86 percent of IT decision makers. Moreover, what is being retained could itself be harmful, with 83 percent of IT decision makers and 62 percent of office professionals admitting they retained items that could be detrimental to their employer or their own career prospects. These include: unencrypted personnel records, job applications to other companies, unencrypted company secrets and embarrassing employee correspondence. Personal files make up quite a bit of the “junk” saved, with 96 percent of IT decision makers admitting to saving unnecessary personal files.

Data Hoarding Behavior could mean GDPR Compliance Failure

In May 2018, the European parliament will implement the European General Data Protection Regulation (GDPR), a set of EU-wide laws designed to harmonize data protection across the region. Both EU-based companies and all those outside of the EU doing business within it are affected. With a focus on protecting EU citizens and their data from misuse and lax data security, the consequences for non-compliance are potentially huge. Maximum non-compliance fines are the higher of $22.3 million USD (€20 million) or up to four percent of worldwide turnover.

“In today’s digital age, virtually every organization struggles with the challenges brought on by exponential data growth. As a result, office professionals and IT departments have reacted by hoarding data for ‘potential’ use in the future,” said Chris Talbott, solutions leader at Veritas Technologies. “To make matters worse, employees are downloading everything from personal music and photos, to shopping lists on the same servers, which could lead to serious brand integrity issues, hefty fines and regulatory inquiries if not properly managed by the IT department.”

This research was conducted by Wakefield Research on behalf of Veritas Technologies across 13 countries and more than 10,000 office professionals and IT decision makers.

About the Veritas 2016 Data Genomics Index

The Data Genomics Index is the first data benchmark that accurately details real environments – from the file type composition and average age distribution, to the size proportions of their individual files. Veritas analyzed tens of billions of files and their attributes from many of our customers’ unstructured data environments in 2015 to get a better understanding of what their environments really consist of. Over 8,000 of the most popular file type extensions were considered in the analysis. Generally, this data is a representative subset of the entire file system environment of a respective customer.

About Veritas Technologies

Veritas Technologies enables organisations to harness the power of their information, with information management solutions serving the world’s largest and most complex environments. Veritas works with organisations of all sizes, including 86 percent of global Fortune 500 companies, improving data availability and revealing insights to drive competitive advantage. www.veritas.com

Veritas and the Veritas Logo are trademarks or registered trademarks of Veritas Technologies LLC or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

Acxiom Advances to Highest Level of Partnership Within Adobe’s Global Partner Ecosystem

LITTLE ROCK, Ark. -- Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and software-as-a-service company, today announced it has entered into a Premier Partnership with Adobe, a global leader in digital marketing and digital media solutions. This level of partnership — the highest within Adobe’s global partner ecosystem — enables Acxiom and Adobe Marketing Cloud clients to continue to access Acxiom data via Adobe Audience Manager’s Audience Marketplace with even greater ease to drive more accurate marketing campaigns.

“Adobe is pleased to have Acxiom onboard as a Premier Partner”

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Adobe Audience Manager’s Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data without the time-consuming challenges of setting up individual partnership agreements. The data exchange also enables companies to scale their high-value audience segments for personalized and targeted content across marketing channels.

“The exclusive nature of becoming a Premier Partner makes our selection by Adobe a notable achievement for Acxiom,” said Dana Hayes, group vice president of global partner development at Acxiom. “We look forward to bringing our shared clients a heightened level of service, support and ease of use to deliver higher return on investment from their marketing campaigns.”

Acxiom advanced to Premier Partner status following two years of successful collaboration in Adobe’s global partner ecosystem. Extending globally across all Adobe Marketing Cloud solutions, this new partnership also features coordinated sales and marketing support from Acxiom and Adobe to steward usage and facilitate creative thinking among clients. Adobe and Acxiom will continue to pursue additional collaborations and partnership opportunities for joint clients across the Adobe Marketing Cloud.

“Adobe is pleased to have Acxiom onboard as a Premier Partner,” said Cody Crnkovich, Director of Platform Alliances at Adobe. “Together, Adobe and Acxiom have partnered to build a world-class data offering through the Adobe Audience Manager, and the Premier Partnership will enable us to enhance the offering with additional resources and marketing support. The Premier Partnership also drives further global collaboration between Adobe and Acxiom across all of Adobe’s Marketing Cloud business, fostering innovative solutions designed to benefit our collective customer base.”

Many of Acxiom’s clients use Adobe Audience Manager, a leading data management platform (DMP), to gain a more comprehensive view of their audience. Adobe Audience Manager customers use Acxiom to enrich and extend their existing first-party data audience segments with demographic, lifestyle and purchase intent data, resulting in more complete consumer insight and better marketing decisions.

About Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management and creation, testing and targeting, advertising, video, audience management, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide, including two-thirds of Fortune 50 companies, rely on Adobe Marketing Cloud.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

Wednesday, 28 September 2016 00:00

CipherLoc Debuts to Make Encrypted Data Safe Again

GoSecured to white-label CipherLoc in suite of encrypted communication products

AUSTIN, Texas – CipherLoc Corporation (OTCQB:CLOK) debuts today with a suite of data security solutions that eliminate the flaws and inadequacies inherent in today’s encryption algorithms, adding an ironclad layer of protection to existing products, services, and applications to fully protect the world’s data. CipherLoc’s first customer is GoSecured, an encrypted communications platform, that will white-label and embed CipherLoc EDGE™, CipherLoc ENTERPRISE™, and CipherLoc GATEWAY™ into its entire suite of encrypted services designed to protect company email, video and instant messaging, voice-over-IP calls, and cloud storage.

Modern #encryption is broken. @cipherloc debuts to make encrypted data safe again.

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“Modern day encryption algorithms are broken,” said Mike Salas, VP Sales and Marketing at CipherLoc. “Conventional wisdom states that well-known encryption algorithms – such as AES – are safe due to the fact that it would take thousands of years for a brute force attack to successfully crack the encryption key that is used to protect data. However, we can demonstrably show that this assumption is wrong and it is in fact possible to 'break' into encrypted files using plaintext-recovery techniques that do not rely on brute force attacks. The CipherLoc mission is to eliminate the flaws and inadequacies associated with today’s encryption algorithms in order to fully and securely protect the world’s data.”

CipherLoc created its data security solutions to combat this alarming fact. CipherLoc’s patented approach is a simple but powerful step companies can take to protect their most mission-critical data. First, CipherLoc decomposes data files to be protected into multiple segments. Then, these individual segments each receive a unique one-time use encryption key, utilize a randomized selection of encryption algorithms, and are grouped into a variety of different lengths. Since segments are independent from each other and are individually protected, the CipherLoc technology is not susceptible to the attacks and vulnerabilities associated with modern encryption algorithms which operate on a monolithic block of data.

By simply adding a few lines of non-disruptive code, companies may secure and future-proof their data using CipherLoc technology without tearing down or building new infrastructure. The protection CipherLoc provides increases as computational horsepower increases, making it stronger and more resistant to attacks as technology advances.

GoSecured is one of the first customers to implement the new CipherLoc suite, and is in the process of rolling out their enhanced platform to more than 1,000 SMB and enterprise customers. “As a provider of encrypted communication platforms, we’re acutely aware of the need to secure data with the strongest form of protection available,” said Robert Loblaw, CEO of GoSecured. “It was incredibly easy to embed CipherLoc technology into GoSecured’s encrypted communication platform, and we have now optimized our ability to provide our customers with the peace of mind knowing that their data is being secured by the strongest data security technology on the market.”

The products included in CipherLoc’s new data protection solution suite are:

  • CipherLoc EDGE: Installed on mobile/handset devices, EDGE enables data to be securely sent between any two mobile devices.
  • CipherLoc ENTERPRISE: Installed on desktops, laptops and tablet computers, ENTERPRISE enables data to be securely sent between any two platforms.
  • CipherLoc GATEWAY: Installed on servers, GATEWAY enables end-to-end data protection to and from servers, computers, tablets, and/or mobile devices via the GATEWAY-protected servers.

CipherLoc’s solutions offer data protection for businesses of all sizes and can accommodate a wide variety of security needs. CipherLoc’s B-to-B business model makes it an ideal solution for:

  • Service providers who are seeking to offer highly-secure protection of data to their clients
  • Application developers who currently use encryption technology in their products and who need a more secure solution that can be easily and seamlessly added
  • Other security software companies wishing to enhance their products and offerings through the addition of an innovative data protection solution
  • Systems integrators who can offer a more secure solution to their clients in the healthcare, financial, banking, and any other industry where data protection and user privacy is important

About CipherLoc Corporation (OTCQB: CLOK)

CipherLoc Corporation is a data security solutions company with a simple vision – Protect the World’s Data. Our highly innovative solutions are based on our patented Polymorphic Cipher Engine which is designed to enable an ironclad layer of protection to be added to existing products, services, or applications. We deliver solutions that are highly secure, synergistic, and scalable. In short, we keep information safe in today’s highly dangerous world.

DALLAS – Broadleaf Commerce, the leading platform for custom commerce solutions, and Rackspace® (NYSE: RAX) provide support and continuous innovation for B2B solutions.

PR: Rackspace and Broadleaf Commerce Collaborate to Deliver Custom Cloud Commerce

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Combining managed cloud and application support, Broadleaf and Rackspace can help with faster innovation, development, scalability and time to market for enterprise clients with proven return on investment (ROI).

“Broadleaf continues to be a top choice for companies looking for custom, performant, or open commerce solutions,” stated Theresa Reed, global account manager, global alliances for retail & commerce at Rackspace. “We are excited to align efforts with an emerging enterprise leader to promote premier custom cloud commerce solutions.”

“Rackspace is well known for its Fanatical Support®,” stated Brad Buhl, COO of Broadleaf Commerce. “We already know from our many joint clients that Rackspace’s managed cloud services and support experts match well with Broadleaf’s customizable framework and commerce expertise. By working together to establish fast go-to-market starting points, we can quickly prove that custom cloud commerce provides a better return on investment (ROI) than other legacy or SaaS-based solutions.”

Initially offering three deployment options based on company size and infrastructure needs, Rackspace and Broadleaf collaborated to provide complete solutions, including those based on Amazon Web Services® (AWS), while adding complementary infrastructure and support services as needed.

For more information about deploying custom cloud commerce with Broadleaf Commerce and Rackspace, please visit: http://www.broadleafcommerce.com.

About Broadleaf Commerce, LLC

Broadleaf Commerce provides B2B and B2C eCommerce platform solutions to simplify the complexities of multi-channel commerce and digital experience management. As the market-leading choice for enterprise organizations requiring tailored, highly scalable commerce systems, Broadleaf is fully customizable and extensible. Trusted by Fortune 500 corporations, yet priced for the mid-market, Broadleaf provides the framework for leading brands, including Google, The Container Store, O’Reilly Auto Parts, and Vology. For more information, visit: http://www.broadleafcommerce.com

Continuum Opens Access to Agent Data for MSP Partners and Third Party Vendors via Reporting API to Increase Workflow Efficiencies

BOSTON – Continuum®, the only channel-exclusive IT management platform company, has released the Continuum Reporting API, allowing open access to agent asset data by third party vendors and Continuum’s MSP partners. With the new Reporting API, vendors can now integrate with Continuum to help increase efficiencies in client workflow and gain insight into combined data. Meeting MSP partners’ demand, the company’s partners can now make authenticated requests for raw reporting data to build custom reports in-house or through a third party reporting vendor.

“We are happy to answer the call from our MSP partners to provide access to Continuum’s raw reporting data to allow integration with their third party vendors in order to build custom reports in-house, streamline documentation and more,” said Brian Herr, Vice President, Products at Continuum. “We expect this new open API to be used for endless opportunities for partners to increase their workflow efficiencies.”

The Reporting API provides access to more than 200 unique data fields, ranging from basic machine information to patching, antivirus and backup data. Integration is possible with any third party vendor that can leverage agent asset information. Vendor integration opportunities with this open API are expansive, ranging from reporting tools to documentation systems to lead generation.

Leveraging the new Reporting API, Continuum now integrates with IT Glue™, a proven, best practices-driven IT documentation platform packed with features designed to help MSPs reduce waste and maximize profit. IT Glue now connects with Continuum’s Remote Monitoring and Management (RMM) platform, continuously synchronizing servers and workstations into IT Glue, where documentation can be created and maintained effortlessly with the information always up-to-date. MSPs can access useful asset information including memory, disk and CPU, directly into IT Glue. 

“IT Glue was privileged to be involved in the evolution of Continuum’s Reporting API, and we are excited to be able to leverage it through integration to provide value to our mutual partners,” said Chris Day, CEO at IT Glue. “It has been a pleasure working with Continuum on this project and we look forward to the future of this strong partnership.”

Also leveraging the Reporting API, Continuum now integrates with BrightGauge, providing consolidation of IT vendor reports in one place and allowing MSPs to build in-house custom reports, charts and dashboards to increase technicians’ efficiency. MSPs now can create custom reports and dashboards that integrate reporting from other tools as well such as QuickBooks, DropBox and all the major PSA tools.

“The Continuum team made a commitment to roll out a newly improved Reporting API with our recommendations included, and they proved to us that they are not only a company that stands behind their commitments, but they are able to move fast and be nimble even given all their priorities,” said Eric Dosal, Co-Founder and CEO of BrightGauge. “We were in constant communication with the product team, getting regular updates on progress and requests for information. It showed they are serious partner to work with which is very refreshing in the industry.”

For more information on the Continuum Reporting API, email This email address is being protected from spambots. You need JavaScript enabled to view it..

About Navigate 2016 by Continuum
The annual industry event for Continuum’s MSP partners, Navigate is reaching new heights by bringing together the very top in thought leadership, inspiration and best practices – all focused on the growth of MSPs and the success of the IT channel. Drawing more support than the previous two years, including nearly 700 attendees, the sold out event features nearly 40 sponsors and exhibitors, four keynote addresses and more than 70 speakers across 36 breakout sessions. Navigate’s unique content is designed to help improve business strategies, increase sales and marketing efforts and gain a deeper understanding of Continuum’s platform – enabling MSPs to change their business model and become the most successful in the industry. Navigate 2016 has become an unprecedented event, going beyond Continuum as a company and setting new standards for the industry. To learn more, visit: https://www.continuum.net/navigate2016. For the latest updates, follow #nav16 on Twitter.

About Continuum 
Continuum is the only channel-exclusive IT management platform company that allows its Managed Services Provider (MSP) partners to maintain both on premise and cloud-based servers, desktops, mobile devices and other endpoints for their small-and-medium-sized business clients. Continuum’s SaaS platform enables MSPs to efficiently backup, monitor, troubleshoot and maintain clients’ IT infrastructure from a single pane of glass, all backed by an industry–leading Network Operations Center (NOC) and Help Desk. The company employs more than 1,300 professionals worldwide, monitors more than 1 million endpoints for its 5,800 partners including MSPs servicing more than 60,000 SMB customers and web hosting providers protecting more than 250,000 servers worldwide with Continuum’s R1Soft product line. The company established the Continuum Veterans Foundation, a nonprofit organization providing financial support to charities focused on helping veterans find jobs in IT. For more information, visit https://www.continuum.net/ or https://www.r1soft.com/ and follow on LinkedIn and Twitter @FollowContinuum.