What does an Oreo have to do with the use of Social Media and Crisis and Emergency Management?!?! I am thinking role model!

When the blackout occurred during the Super Bowl, Oreo was ON IT! Within minutes they sent out the following tweet to their

followershttp://emssolutionsinc.wordpress.com/2013/02/04/brilliant-and-catchyoreo-was-ready-during-the-blackout-would-you-be-innovative-use-of-socialmedia-smem/