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Spring Journal

Volume 31, Issue 1

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The blog I posted about Sticky Messages generated lots of great comments about disaster messaging and got me to thinking about a different kind of messaging: memes.

The term meme was coined by a British biologist, Richard Dawkins, using evolutionary theory to explain how ideas exist, change, live and die. He compared the life of a meme to biological evolution; the meme adapting and passing traits (ideas and models) to succeeding generations, which helped it endure – or not –  throughout time.