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Spring Journal

Volume 31, Issue 1

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GRAND RAPIDS — Every company’s nightmare scenario is a media firestorm centered on a product recall, but according to experts, a public relations crisis doesn’t have to cause permanent damage if it’s handled properly and clearly communicated.

Business people shudder at the thought of their companies replicating what happened to Peanut Corporation of America in 2009. The company’s product recall and subsequent criminal investigations and bankruptcy are a textbook example of a crisis gone awry.

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