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Fall Journal

Volume 30, Issue 3

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When hepatitis A was discovered in a worker at Sydney fresh salad bar SumoSalad, the company initially did some things well,  but they also made some crucial errors in crisis communication.

It was a nightmare scenario for any food company, and even more so for SumoSalad, which sells itself as “the healthiest fast food franchise.”

To read the article, please click here:

http://managementhelp.org/blogs/crisis-management/2012/08/03/sumosalad-hepatitis-a-disaster/