Spring World 2018

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Spring Journal

Volume 31, Issue 1

Full Contents Now Available!

When hepatitis A was discovered in a worker at Sydney fresh salad bar SumoSalad, the company initially did some things well,  but they also made some crucial errors in crisis communication.

It was a nightmare scenario for any food company, and even more so for SumoSalad, which sells itself as “the healthiest fast food franchise.”

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