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Fall Journal

Volume 30, Issue 3

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The old, sardonic phrase “no good deed goes unpunished” isn’t exactly true. Doing good for your stakeholders is a great way to sink roots into your community and grow your reputation. The lesson that Travelocity should learn from its latest social media misstep is that “no incautious good deed goes unpunished.”

To read the article, please click here:

http://managementhelp.org/blogs/crisis-management/2012/08/10/travelocitys-good-deed-goes-punished/