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Winter Journal

Volume 31, Issue 4

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The best businesses (buyers and service providers) develop effective business continuity and disaster recovery (BCDR) strategies well in advance of natural and man-made catastrophes. AT&T’s investment and development of physical solutions to help customers recover from major outages is a good example. Some other organizations become focused later, and may survive (through good fortune). This can result in BCDR services later being assumed and treated as ‘must-haves’. They may then be bundled with underlying services, which can obscure the true value and cost of BCDR to service provider and customer alike. BCDR teams: does your organization value your service highly enough, or do colleagues see ‘must-have’ BCDR as a cost weighing on underlying service?