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Spring Journal

Volume 31, Issue 1

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The concept has certainly achieved buzzword status, so now all that remains is for everyone to understand it in order to see how it fits into any given organization and/or enterprise.

According to SAS Institute Inc., "Big data is a popular term used to describe the exponential growth, availability and use of information, both structured and unstructured. Much has been written on the big data trend and how it can serve as the basis for innovation, differentiation and growth."