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Summer Journal

Volume 30, Issue 2

Full Contents Now Available!

No matter the point in your company's social journey, missteps are bound to occur. For better or worse, customers now have an alluring outlet for their opinions, allowing for the dissemination of personal reflections at lightning speed. While companies aim to foster social brand advocates, they must also prepare for those instances when dissatisfaction becomes dissent.

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http://www.1to1media.com/view.aspx?docid=33906