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Volume 30, Issue 4

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Monday, 25 September 2017 16:02

Business Continuity? It’s in Our DNA, Right?

How many times have you heard business people talk about their DNA – meaning their business culture or something similar?

It’s a little out of fashion now, kind of like SPIN selling, if you remember that. Corporate DNA or the enterprise double helix was supposed to be where business values lived, the “way we do things around here”, and so on.

Now, business DNA and its potential for harbouring business continuity may be set for a comeback, but not as an airy-fairy concept. This time, it really could be engrained in the business or rather in the people who represent the business.