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Spring Journal

Volume 31, Issue 1

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Monday, 16 April 2018 15:08

Creating an Adaptable Foundation: Preparedness Plans and Flexibility

Creating an emergency response plan that truly works when you need it requires research, thought and consideration — and a great deal of flexibility.

It’s practically impossible to consider every type of disaster that could occur or to plot all of the variables. The best you can hope for is to create a plan that takes into account broad strokes for any type of disaster. This foundation allows you to build smaller scenarios for specific events, utilizing them as needed to create an ad hoc preparedness plan that is both expansive and flexible at the same time. There are some key considerations that you’ll need in this adaptable foundation, including emergency communication strategies, training development and drills, plan adaptations for different scenarios and continuous evaluation and review processes.

Emergency Communication Strategy

Maintaining a clear line of communication is critical throughout any emergency, allowing you to stay in touch with both internal and external stakeholders and provide necessary information to your audience. When there are only moments to make a decision that could mean life or death, you want to be sure that you have everything in place before you need it. Having a sophisticated push notification option at your fingertips provides you with the ability to send different messages to various audience segments, ensuring that everyone receives the right message for their needs at a particular time. Creating the messages that you want to send before you need them is only the first step. You also have to assure that everyone on your emergency management team fully understands your platform and is able to use it seamlessly when they need to.