In a previous post on making suggestions for updating NIMS, I suggested that social media monitoring should go into the ICS structure rather than be considered a part of the JIC or PIO responsibilities. This prompted some thoughtful responses from readers of this blog--I encourage you to read them at the bottom of that post.
I wanted to respond in particular to the comments of Ed McDonough who raises some very important objections to my suggestion. Here is the crux of his concerns:
If we move social media monitoring to planning, then should we also move tradition media monitoring to plans? How about the monitoring of public query lines? Furthermore, what sense would it make to move the monitoring of social media away from the same group of people that are pushing out the social media messaging?