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Volume 31, Issue 1

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Tuesday, 28 November 2017 18:35

Effective Emergency Notifications: Accurate Data Management and Enrollment

Even the most carefully-crafted communication can fail if it does not reach its intended audience, or if audience members are unable to identify the message as important. Reaching individuals via a geographic locator is helpful in the event of a broader crisis but is not as applicable in the event of a localized emergency that only affects one or more organizations. In this instance, it is critically important to ensure that your audience has opted-in to your crisis communication and that your messages are targeted in such a way that they will be immediately identified as important and quickly read.

Why Accurate Data Matters

Let’s pretend that you have an organization with approximately 500 employees, and you live in an area that is frequented by storms or flooding. It would be incredibly important to be able to get a message to each employee to let them know when it’s unsafe to attempt to reach the office, correct? Or on a broader scale, being able to reach residents who live in flood zones would also become a top priority.

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https://www.onsolve.com/blog/effective-emergency-notifications-accurate-data-management-enrollment/