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Spring Journal

Volume 30, Issue 1

Full Contents Now Available!

Tuesday, 29 October 2013 15:00

‘If It Ain’t Broke, Don’t Fix It’ – When Change is Not the Only Constant

The ‘new normal’ propounded by management gurus a few years back was that ‘change is the only constant’. Companies, said the gurus, must constantly change, innovate and reinvent themselves in order to remain competitive and successful. They applied their mantra to everything from marketing to manufacturing to supply chain – with varying results. Victories included moves to lean and green manufacturing that saved money and the planet at the same time. Less fortunate changes have included Microsoft Windows 8 and (some time ago) Coca-Cola’s new Coke. Sometimes continuity itself is the best business continuity there is, but how can you tell?