Data management isn’t enough anymore — it’s time to think more broadly about data and how it’s managed, experts say. It’s time to shift to enterprise information management.
Why? (I feel like a broken record just saying it. But if you insist, I’ve found some new data to back me up.)
Ventana Research just released a benchmark research report on information optimization, according to Information Management. It includes this finding: While 97 percent of organizations say it’s important or very important to make information available to the business and customers, only 25 percent are satisfied with the technology they’re using to provide access to that data.