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Volume 30, Issue 1

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Wednesday, 16 October 2013 14:46

Listen to Understand – Not Simply to Reply


I have worked for a few organizations where the concept of the CEO was to help customers improve their business by understanding their business and business needs, create solutions via services with hardware and software, and provide support throughout the entire life-cycle.  Using these concepts in addition to my own beliefs, I recently presented to a group of prospects and customers.  I have long been convinced that selling a widget only goes so far.  Solving business problems, embeds you into the fabric of an enterprise.

Far too often, people believe in what they are doing without understanding it.