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Volume 30, Issue 3

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Thursday, 03 August 2017 14:47

Managing Reputation Risk

10 Considerations for Executives and Directors

When a good reputation is difficult to build and easy as pie to destroy, it’s a business imperative to manage the company’s reputation carefully. Jim DeLoach outlines five critical areas leadership must pay close attention to, and 10 factors total that can be critical in managing reputation risk.

With today’s electronic and social media, the news cycle reporting on the downward spiral of a once-proud organization that has suffered severe reputation impairment is not a pleasant one to watch. Unfortunately, such news events capture our attention all too frequently, leaving an indelible impression about a company’s reputation and brand image.

Applied to a business, “reputation” represents an interpretation or perception of an organization’s trustworthiness or integrity. While the truth ultimately prevails over the long term, reputation can be based on false perceptions in the near term. If accurate over time, reputation provides a barometer of how an organization is likely to respond in a given situation. However one defines reputation, everyone agrees it’s a precious enterprise asset and recognizes a reputation that has been damaged beyond repair.

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http://www.corporatecomplianceinsights.com/managing-reputation-risk/