Forrester’s business insights research team has had a busy 2016! We have been busy helping our business and technology clients lead their organization to become insights-driven - one of the key operating principles of customer-obsessed firms.
Our research in 2016 helped clients:
- Organize And Operate As An Insights-Driven Business. Insights-driven businesses harness and apply data and analytics at every opportunity to differentiate its products and customer experiences and they operate differently. For customer insights teams in particular, this means understanding the right organizational models to effectively turn insights into action.
- Scale And Innovate With Data. Business users want real-time trusted data to make accurate business decisions, while technology management wants to simplify administration and lower costs. Our big data fabric research helps organizations accelerate their big data initiatives, monetize big data sources, and ultimately create a data vision to make data relevant, timely, and impactful.