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Volume 30, Issue 1

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Tuesday, 13 August 2013 15:02

SMBs Must Learn the Right Platform to Earn Social Media Success

According to SMB Group’s 2013 Top 10 SMB Technology Market Predictions, this is the year that small to midsize businesses get serious about their social media efforts. The group’s study shows that 58 percent of SMBs used social media in 2012, but only 28 percent of them were putting a strategic plan into place. Although social media is a fairly new concept, its use requires just as much planning and attention as any other marketing campaign in order for it to be deemed successful.

All the posts and tweets and pins may seem foreign to those who are used to traditional marketing lingo, so learning which social media platforms to use and how to use them is key to an effective social media campaign.