DRJ Fall 2019

Conference & Exhibit

Attend The #1 BC/DR Event!

Summer Journal

Volume 32, Issue 2

Full Contents Now Available!

Thursday, 07 March 2019 14:27

Think Privacy’s Just A Cost Center? Think Again

Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy programs could actually drive a positive ROI — would your CFO find the budget then? We’re betting so.

That’s why we recently built a Total Economic Impact model on the ROI of privacy. We were convinced that there’s more to privacy investments than CYA, and we were right.

...

https://go.forrester.com/blogs/think-privacys-just-a-cost-center-think-again/