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Volume 32, Issue 1

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Monday, 18 February 2019 17:28

What Marie Kondo Can Teach Us About Crisis Plans

Let’s be honest: Everything related to a traditional crisis is more likely to cause heartburn than joy.

When most people think of a traditional crisis plan, they envision something “comprehensive” that will prepare them for every conceivable situation. They think of an exhaustive process of research and planning and bulky binders filled with color-coded tabs.

The reality is far simpler. You cannot prepare for every situation. Trying to do so is a fool’s errand. The best plan provides a view from 30,000 feet. It defines the broad strokes of what to say and do (or not), determines who’s in charge of what, specifies who speaks for the organization and why it’s important not to talk out of school.

The main barrier to green-lighting a crisis plan is inertia. For two reasons. It seems arduous,  which causes procrastination. And you have so many other priorities competing for your attention and resources.

It’s time to change things up and declutter traditional crisis plans!