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Volume 32, Issue 2

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Wednesday, 06 March 2019 15:34

What will your headline be?

Information travels more quickly than ever.

If a disaster occurs in your community, you will need to work quickly and decisively to ensure that the information that gets to the public is accurate, balanced and useful to the people who need it most. Good crisis communications is the result of a clear and well-developed media relations policy. If you want the headlines to reflect an accurate story, you will need to understand what drives them and how you can establish a beneficial and positive relationship with the press. 

Good Crisis Communication Starts Before the Crisis

A good crisis communications plan will ensure that your organization is prepared to get information out in a way that is helpful to all stakeholders. While you cannot anticipate every potential crisis, most well-constructed plans are flexible enough to address a range of needs.

Begin by considering what sorts of crises are most likely in your community. What will be the potential impact on the people and businesses within your community? For instance, a city in the Midwest can expect periodic severe snow storms. These may cause power outages and leave roads impassable for a period of time. Cities in the southeastern part of the US should be prepared for hurricanes in the warmer half of the year. Areas throughout the country should have plans for manmade disasters that include mass shooter events.