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Volume 31, Issue 2

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Tuesday, 30 January 2018 15:26

Who’s Following Me Now? Staying Safe in a Connected World

Two weeks ago, I took a long-awaited trip to Walt Disney World in Orlando, Florida. I’ve been there several times, but I’m amazed at how the Disney experience has changed over the last five years. Today, the world of ‘all-things Disney’ is so much easier using the “MagicBand,” a plastic watch-sized bracelet equipped with an RFID radio that tracks your progress through the parks, monitors your purchases, keeps up with wait times and even opens your hotel door (if you’re staying on-site). I must say, though, it’s a little odd knowing that Disney is watching your every move, tracking how much you spend and where you spend your time.

Our “digital footprint” is much the same; everywhere we go, and everything we do, is tracked. We’re monitored on the internet, through our smart phones, and on cameras placed virtually everywhere. While 68 percent of consumers say they don’t trust brands to handle their personal information appropriately, last year was a record-breaker in terms of data breaches at such places as Equifax, Verizon and Uber. Sadly, we’re never more than a double-click away from disaster.

The good news is, today is the perfect time to take inventory of your digital presence and make sure you’re doing everything possible to protect your personal information. Data Privacy Day(#PrivacyAware) is an international effort held annually on Jan. 28 to create awareness about the importance of respecting privacy, safeguarding data and enabling trust. Sponsored by the National Cyber Security Alliance (NCSA), 2018 marks the tenth anniversary of this annual effort to bring together businesses and private citizens to share the best strategies for protecting consumers’ private information.

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https://blog.sungardas.com/2018/01/staying-safe-connected-world/