Integrated, cross-channel approach helps Accenture to reach the right audiences with relevant messages
NEW YORK – Accenture (NYSE: ACN) has selected UM, a division of IPG Mediabrands, as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation.
“Making meaningful connections demands responsiveness – offering the right information and insights when, where and how people want it”Tweet this
“Making meaningful connections demands responsiveness – offering the right information and insights when, where and how people want it,” said Roxanne Taylor, Accenture’s chief marketing and communications officer. “Teaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.”
Accenture will leverage UM’s expertise in building personalized, cross-channel media strategies that integrate and optimize digital, mobile, social media. For example, this will include developing targeted engagement strategies that bring the company’s “New. Applied. Now” insights and industry updates to key audiences.
Kasha Cacy, UM’s chief executive officer for the United States, said, “We are incredibly proud to be named global media agency of record for a company as prestigious and forward-thinking as Accenture. Working together, I believe we can drive transformational results.”
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with over 5,000 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 401,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.