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Thursday, 05 October 2017 16:24

Disaster Recovery Company Plan B Revolutionise Website

Enterprise-class recovery services provider Plan B have revamped their online presence to facilitate their customers’ engagement with the brand and provide them with bespoke online services.
Plan B, which offers technological support for the restoration of vital IT services for well-known brands such as Royal Mail, Capita, The Economist and The British Legion, hired award-winning UX and digital agency DotLabel to redesign their existing website. Their aim was to ensure it communicated the values and professional brand image of the company, enabled user engagement and was easy to navigate and provided a flexible platform for Plan B staff.
To this end, DotLabel designed and applied a range of tailored techniques, including UX design, site architecture and web development.
DotLabel Director and co-Founder Matt Oxley says:
“The purpose was to create a user-friendly and better optimised Plan B website that will help drive more clients to the business, so we looked at the project holistically.   We reconfigured the structure of the site to allow for more efficient user journeys, created a more impactful design and improved the content management system to be less rigid”
The result has been a revamped website that offers new digital experience for customers, improved searching facilities and the option for clients to choose their own recovery platform. 
"Having struggled to get complex IT messages across on our previous websites, DotLabel have helped to bring our proposition to life through creativity in our new website. They understood our brief and got it right quickly, listening to us and managing our project closely every step of the way. It’s been a refreshingly stress-free project this time and we’d recommend DotLabel to anyone looking for digital services.”
Beth Baxter, Marketing Manager, Plan B
Read more about the project here
About DotLabel 
DotLabel is an award winning User Experience (UX) and digital agency with a prestigious client list including Hendricks Gin, The Balvenie, Barclays, SDL, MDL Marinas and Anthony Nolan.  The agency is proud to have been recognised with industry awards from Wirehive, The Drum, UXUK, and BIMA.   
DotLabel delivers a range of UX-focused digital experiences including websites, apps, intranets and portals.  Dedicated to a UX design approach, the team at DotLabel combine a company’s objectives with an understanding of the users’ goals, attitudes and frustrations. The result is a digital experience that gets better results and drives conversions, whether that is increased enquiries and sales, improved engagement or reduced calls to customer support.