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Monday, 11 June 2018 14:21

ICOR Crisis Commmunication Planner - New Instructors!

Building Resilient Communities One Organization at a Time
CMC 2050:
Crisis Communication Planner
2 day Instructor Led Course  
Communicating to Preserve Your Reputation 
Understanding the elements of communicating during a crisis or incident is an essential planning component for every organization.
This course provides valuable information on how to protect an organization's reputation, the role of the spokesperson(s), message development, how to write the communications plan, and includes a crisis communication plan template.

An organization in crisis faces many grave threats. Employees can be in physical danger. Buildings can fall. Customers can be lost. But the most serious threat is and always will be the threat to the organization's most important asset - its reputation.

Instructors
ICOR is pleased to announce two new instructors - Suzanne Bernier and Tom Serio!  With this new expertise, ICOR's Crisis Communication Planner will provide what you need to meet your organization's communication needs.

Suzanne Bernier
A former journalist and press secretary, Suzanne is now a multi-certified, award-winning and internationally-recognized crisis management consultant, speaker and author, who has helped governments, communities and companies plan for and respond to disasters for over twenty years. Read more

 

Tom Serio
Tom has over 30 years of experience in business and Information Technology, with a focus on disaster recovery preparedness, business continuity planning and crisis management throughout his career. Serio is one of the founders of the initial South Florida Disaster Resiliency Coalition, a private-public partnership between the four counties of Southeast FloridaRead more
 
Credentials 
 
Participants will be evaluated on their participation in the class exercises as well as graded formally on a case study short answer evaluation the last day of class. Successful completion of the course results in an ANSI accredited certificate as a Crisis Communication Planner. If seeking ICOR certification, this course can be used to support certification as a Crisis Management & Communication Professional.

 
Audience 
Those who work in public relations, communications, and those responsible for planning communications before, during, and after an incident. 

Takeaways 
Students will take away a detailed, first-rate, fill-in-the-blanks crisis communications plan and the knowledge to fill in the blanks.  They will also be given a detailed checklist for evaluating communications performance.

Course Outline / Competency Area  
 
1 Reputation
The concept of reputation and its vulnerabilities is essential to crisis communications planning. We'll examine the value of preserving an organization's reputation then examine how reputations are strengthened and weakened.

2 The Spokesperson's Role in a Crisis
The spokesperson is the person who runs into the "burning building" as everyone else is running out. To manage that person, you must first understand the importance of media training for a spokesperson as you learn the attributes of a spokesperson.

3 Message Development
Developing the right message for the right audience at the right time is as much an art as a science. We'll prepare you for the science part. In the practical exercises, you'll develop the art. You'll learn how to construct strong, common-sense, provable messages that you can deliver and defend.

4 The Crisis Communications Team
The Crisis Communications Team executes the plan, but the members are often unwilling, untrained or otherwise unprepared to accomplish their vital tasks. We'll discuss the membership of the team and the individual roles of each member.

5 Writing the Crisis Communications Plan
The second day of the class will be spent on the details of construction of a crisis communications plan. We'll list the essential elements that should be included in a crisis communications plan and show you the specific questions you must ask and documents you must examine to construct a plan. We will identify in great detail what to do and what to avoid when responding to a crisis event. Last, we will discuss how to assess communications performance before, during and after a communication crisis. 

Course Schedule 
June 28-29, 2018:  Philippines
July 5-6, 2018:  Peru (Spanish)
August 16-17, 2018:  Chicago IL
August 30-31, 2018:  Sao Paulo, Brazil
October 4-5, 2018:  Boston, MA
Contact us for global partner schedules.  Interested in a private, in-house course?  Email This email address is being protected from spambots. You need JavaScript enabled to view it.
 
Download Full ICOR Course Catalog
Questions/comments?
Contact Lynnda Nelson at toll free North America 866-765-8321, +1-630-705-0910 or This email address is being protected from spambots. You need JavaScript enabled to view it.
The ICOR Difference 
Recognized globally for its vendor-neutral, standards-based education programs, ICOR's certification competency areas align to specific jobs or job areas in the business continuity and continuity of operations workplace.
 
ICOR courses meet your learning styleTake the full course or as 
individual competency areas. Learn from an instructor or on your own via elearning or self-study course books. Interactive activity-based curriculum.
SAVE 10% On All ICOR Courses
Did you know that you can save 10% on all ICOR courses if you are a member of one of the following organizations? Contact them to find out how you can save - ICOR, ACP, AFCOM, ASIS, BRPA, BRPA SW, IAEM, IFMA, NEDRIX - or email .
  build-resilience.org   |   theICOR.org   |   This email address is being protected from spambots. You need JavaScript enabled to view it.
+1.630.705.0910 (International)   |   1.866.765.8321 (Toll Free North America)
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