Today there’s a big gap between what organizations say and what they do. A business can easily claim to be a socially responsible organization that cares about its customers and its community, but what do its actions reveal? If there’s any discrepancy, social media will highlight that gap. Social media’s role in the rapid dissemination of information – both good and bad – is a key factor in shaping your business’s reputation. Have you considered how stakeholder and community perceptions of your business could impact the success of your business continuity strategy?
Business continuity can’t exist in a silo – it must be driven by reputation management. In this webinar, Rentsys Recovery Services’ Brandon Tanner, senior manager, and Terri Johnson, channel program manager, will discuss how reputation management is affecting business continuity in the modern world and how you should respond.